Visit to the Coty perfume factory

During this visit the girls will discover the perfume industry. After a brief introduction on the history of Coty, which dates back more than a century, the process of perfume manufacturing will be explained, beginning with the selection of raw materials and ending with the creation of the final formulas. Girls will also be able to watch perfumery experts create unique and sophisticated fragrances. The visit will conclude with explanations on the importance of packaging in this industry and the marketing and sales strategy for the commercialization of products, as well as Coty's strategy to reduce its carbon footprint in order to establish sustainability.